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10 Apr 2009, Posted by Matt in Food & Drink, Seoul, 16 Comments

Seoul’s Best Brunch, Part 1


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Although eating comes easy here in Seoul, instead of traditional Korean fare, let’s take a look at a new favorite: brunch. Located in Seoul’s trendiest neighborhoods, many Koreans are eager to incorporate foreign cultures into their own. So, whether it’s the posh Cheongdam neighborhood of Southern Seoul, or Hongdae and Edae located north of the Han River, brunch is hot.

Come to think of it, brunch and Seoul are a good fit, because on the weekends, Seoul stays up late, and wakes up late, too.  So if you’re among the reluctant weekend risers, don’t worry about missing breakfast, because I’ve got five wonderful brunch options for you. 

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17 Nov 2008, Posted by Matt in Art & Culture, Food & Drink, Seoul, Shopping, 7 Comments

Garosugil – Sinsa’s Tree-Lined Street


There’s a habit among some to equate parts of Seoul or Korea as the “fill in the blank” of Europe or America. I’ve always found these comparisons ill-fitting. Also, why should Korea describe itself only in reference to somewhere else? For better or worse, Korean cities always feel more like Korea than Manhattan or Naples, and a lot of people (myself included) prefer it that way.

But in a nation as homogenous as this one, I can imagine it’s fun for the locals to pretend they’re somewhere else. A case in point is the popular Garosugil, in Gangnam’s Sinsa-dong neighborhood. The street officially known as Dosan-daero buk 5-gil (도산대로 북 5길), has become a trendy place for 7,000-won lattés and foreign cuisine. And to be fair to the friend who introduced Garosugil as “Europe in Seoul”, there does seem to be an affinity for faux-French.

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